Key Takeaways
- Two independent tools — AM Best and the NAIC Complaint Index — give you a clear, unbiased picture of any insurance company’s financial health and customer service track record.
- AM Best grades insurance companies the same way a school grades students: A++ is the top of the class, and anything below A- deserves a hard look before you commit.
- The NAIC Complaint Index tells you how a company actually treats its policyholders. A score below 1.0 is better than average. Significantly above 1.0 is a red flag.
- Rate increase history is the third piece of the puzzle — and it’s the one most people never ask about.
- In 2025, AM Best downgraded both UnitedHealthcare (A+ to A, August) and State Farm (A++ to A+, November) — real-world proof that ratings change and should always be verified before you enroll.
- An independent broker with access to 40+ carriers uses all of this data to help you choose not just the right plan, but the right company.
Table of Contents
- Why Financial Strength Matters for a Medicare Supplement Policy
- Tool #1: AM Best — The Gold Standard for Insurance Company Ratings
- How to Look Up Any Company on AM Best (Step by Step)
- AM Best Ratings for Major Medigap Carriers in 2026
- Tool #2: The NAIC Complaint Index — How Companies Actually Treat Customers
- How to Look Up the NAIC Complaint Index (Step by Step)
- NAIC Complaint Scores for Major Medigap Carriers in 2026
- Tool #3: Rate Increase History — The Question Nobody Asks
- How to Put It All Together: A Simple Checklist
- A Note on the 2026 UHC Rating Downgrade
- Frequently Asked Questions
Why Financial Strength Matters for a Medicare Supplement Policy
Tool 1: AM Best — The Gold Standard for Insurance Company Ratings
- The company’s balance sheet — how much cash and reserves it actually has
- Its operating performance — how profitably and consistently it’s running its business
- Its business profile — how diversified its products and markets are
- Its ability to handle economic stress — what happens if markets turn bad or claims spike
The AM Best Rating Scale — Explained Simply
| Rating | Category | What It Means |
| A++ | Superior | The absolute top tier. Exceptional financial strength. |
| A+ | Superior | Excellent strength, just slightly below the very top. |
| A | Excellent | Strong ability to meet long-term obligations. |
| A- | Excellent | Still strong, but at the lower end of the excellent tier. |
| B++ | Good | Financially stable but more sensitive to market stress. |
| B+ | Good | Adequate but more limited margin for adversity. |
| B | Fair | Some vulnerability to financial pressure. |
| B- | Fair | More susceptible to adverse conditions. |
| C and below | Weak to Poor | Significant financial concerns. Avoid for long-term coverage. |
| D | Poor | In regulatory trouble or near failure. |
| E | Under State Supervision | Under regulatory action. |
| F | In Liquidation | Company is being wound down. |
How to Look Up Any Company on AM Best (Step by Step)
Step 1: Go to ambest.com
Step 2: In the search bar at the top, type the name of the insurance company you’re researching. For example: “Mutual of Omaha” or “Aetna Health” or “United American Insurance.”
Step 3: In the search results, look for the company name and click on it. You may see multiple results if the carrier has several subsidiaries — select the one that matches the entity on your policy or quote.
Step 4: Look for the Financial Strength Rating (FSR). This is the letter grade — A++, A+, A, A-, etc. — that tells you how financially sound the company is.
Step 5: Note the Rating Outlook as well. Ratings can be listed as “Stable,” “Positive,” or “Negative.” A negative outlook means AM Best has concerns that could lead to a downgrade. A positive outlook means an upgrade may be coming. That’s it. You now have an independent, professional assessment of that company’s financial health. One important tip: Always verify the current rating directly on AM Best’s website — don’t rely on what a company prints in its own marketing materials. Companies sometimes display outdated ratings. Ratings change, and the most recent one is what matters.
AM Best Ratings for Major Medigap Carriers in 2026
| Carrier | AM Best Rating | Category |
| State Farm | A+ | Superior |
| USAA | A++ | Superior |
| Mutual of Omaha | A+ | Superior |
| AARP / UnitedHealthcare | A | Excellent |
| Aetna (CVS Health) | A | Excellent |
| Anthem / BCBS affiliates | A | Excellent |
| Physicians Mutual | A | Excellent |
| Wellabe (formerly Medico) | B+ | Good |
Tool 2: The NAIC Complaint Index — How Companies Actually Treat Customers
How to Read the NAIC Complaint Index
1.0 = the national average. A company with a score of exactly 1.0 is receiving exactly as many complaints as you’d expect given its size — no better, no worse. Below 1.0 = better than average. A score of 0.50 means the company receives half as many complaints relative to its size as the average company. That’s a good sign. Above 1.0 = worse than average. A score of 2.0 means the company receives twice as many complaints as expected for its size. That’s a meaningful red flag. Near 0.0 = exceptional. Very few complaints for their market size. This is what you want to see. The complaints tracked include things like:- Claim denials
- Claim processing delays
- Billing problems
- Cancellation disputes
- Poor customer service
AM Best tells you whether a company is financially strong. The NAIC Complaint Index tells you something different but equally important: how does this company actually behave when you need them?
The National Association of Insurance Commissioners — the NAIC — is the organization that brings together all 50 state insurance regulators. They track every formal complaint filed against every insurance company in the country and publish the data publicly at content.naic.org/consumer. The Complaint Index they publish is clever because it levels the playing field between companies of very different sizes. A huge company like UHC naturally gets more total complaints than a small regional carrier just because they have more customers. The Complaint Index accounts for that by measuring complaints relative to market share.
How to Read the NAIC Complaint Index
1.0 = the national average. A company with a score of exactly 1.0 is receiving exactly as many complaints as you’d expect given its size — no better, no worse.
Below 1.0 = better than average. A score of 0.50 means the company receives half as many complaints relative to its size as the average company. That’s a good sign.
Above 1.0 = worse than average. A score of 2.0 means the company receives twice as many complaints as expected for its size. That’s a meaningful red flag.
Near 0.0 = exceptional. Very few complaints for their market size. This is what you want to see.
The complaints tracked include things like:
- Claim denials
- Claim processing delays
- Billing problems
- Cancellation disputes
- Poor customer service
These are exactly the kinds of issues that make life miserable when you’re trying to use your coverage. A high complaint score means that many policyholders — real people, not just online reviewers — were unhappy enough to file formal complaints with their state insurance department. That takes effort. When people do it in significant numbers, it tells you something important.
How to Look Up the NAIC Complaint Index (Step by Step)
Also completely free. No account required.
Step 1: Go to content.naic.org/consumer (or simply search “NAIC consumer insurance search” in Google)
Step 2: Click on “Company Search” or “Consumer Insurance Search”
Step 3: Type in the name of the insurance company you’re researching
Step 4: Select your state from the dropdown menu
Step 5: Look for the Medicare Supplement line of business — you want the complaint data specific to Medigap, not the company’s overall complaint score across all their products
Step 6: You’ll see the Complaint Index — the number relative to 1.0 — along with the number of complaints filed
Step 7: Look at data across the past 2 to 3 years, not just the most recent year. A single good year doesn’t tell you much. A consistent pattern over several years tells you a great deal.
NAIC Complaint Scores for Major Medigap Carriers in 2026
| Carrier | NAIC Complaint Index (approx.) | What It Means |
| State Farm | ~0.48 (Medicare Supplement line) | Significantly below average — excellent |
| Mutual of Omaha | ~0.52 | Well below average — excellent |
| AARP / UnitedHealthcare | ~0.68 | Below average — good |
| Aetna | ~0.74 | Below average — good |
| Anthem / BCBS (varies by state) | Varies | Check your specific state affiliate |
Tool 3: Rate Increase History — The Question Nobody Asks
How to Put It All Together: A Simple Checklist
Before enrolling with any Medicare Supplement carrier, run through this checklist: AM Best Financial Strength Rating- Is it A- or better? (Required)
- Is the outlook Stable or Positive? (Preferred)
- Did you verify the current rating directly on com? (Not the company’s marketing materials)
- Is the score below 1.0? (Good)
- Is it consistent over the past 2 to 3 years? (Look for patterns, not single-year anomalies)
- Did you check the Medicare Supplement line specifically at naic.org/consumer — not the company’s overall score?
- Has your broker provided 3 to 5 years of rate increase data for this carrier in your state?
- Is the history consistent and modest — or does it show big swings?
- Is this an open block of business adding new, healthy enrollees? Or a closed block aging in place?
- Are you checking the specific entity underwriting your policy — not just the parent company?
- Large insurance groups often have multiple subsidiaries with different ratings.
- Companies with long track records in Medicare Supplement have more data to evaluate.
A Note on Two Major 2025 Rating Downgrades
Both of the most-discussed Medigap carriers saw AM Best rating actions in late 2025 — and most consumers have no idea. This is exactly why verifying ratings directly matters. UnitedHealthcare (AARP): In August 2025, AM Best downgraded UnitedHealthcare’s insurance subsidiaries from A+ (Superior) to A (Excellent), with the outlook revised to stable. The reason: a significant deterioration in operating performance, with UHC projecting an additional $6.5 billion in medical expenses for full-year 2025, heavily concentrated in Medicare Advantage. They remain financially sound — an A (Excellent) rating is still strong — but it’s a meaningful change from where they were just a year ago. State Farm: In November 2025, AM Best downgraded State Farm’s Financial Strength Rating from A++ (Superior) to A+ (Superior). The downgrade was driven by adverse underwriting losses in their auto and homeowners lines — five consecutive years of underwriting losses — not by anything related to their Medicare Supplement business specifically. State Farm’s balance sheet remains assessed at the “strongest” level by AM Best. They are still an excellent Medigap carrier from a financial strength standpoint, but they are no longer the A++ standard-bearer they once were. Both companies remain strong choices from a pure financial stability perspective. But both downgrades illustrate the same core point: ratings change, and the number a carrier printed in their brochure last year may not be the number today. Always verify directly at ambest.com before enrolling.Frequently Asked Questions
AM Best reviews ratings on an ongoing basis and can update them at any time when material changes occur. Significant events — like corporate restructuring, major financial losses, or shifts in market position — can trigger a rating review. It’s worth verifying a rating before you enroll, and then checking back every few years during your coverage. The 2026 UHC downgrade is a good example of why ongoing awareness matters.
AM Best is the gold standard specifically for insurance companies — it’s what virtually every Medicare expert uses. There are other rating agencies (S&P, Moody’s, Fitch) that also rate insurance companies, and checking them as a secondary reference is not a bad idea for extra peace of mind. But AM Best is the primary one to know and use for Medigap decisions.
This is actually itself a red flag for a long-term policy like Medigap. Most legitimate, established Medigap carriers are rated by AM Best. If you can’t find a rating, ask the agent why, and proceed with caution. An unrated company is one you have essentially no independent financial visibility into.
It’s a strong positive indicator but not a guarantee. The NAIC tracks formal complaints filed with state insurance departments — which takes real effort by a real person who is genuinely unhappy. A low score means relatively few people went to that level of trouble. That’s meaningful. But online reviews, agent experience, and anecdotal feedback from other agents in the market can add texture to the picture.
? Absolutely — and this guide gives you everything you need to look up AM Best and NAIC data on your own. The one piece that’s harder to do independently is rate increase history, which requires access to state-level rate filing data that isn’t consolidated in one place. That’s where a good independent broker adds genuine value that’s hard to replicate on your own.
Independent Medicare brokers are compensated by the insurance company when you enroll. Your premium is identical whether you use a broker or go directly to the carrier — there’s no markup or fee. What you gain is access to 40+ carriers, professional analysis of AM Best ratings, NAIC data, and rate increase histories, and someone who works for you — not for any single insurance company.
Ask directly: “How many carriers do you represent, and do any of them pay you differently than others?” A truly independent broker represents a wide range of carriers and discloses compensation transparency without hesitation. If an agent only shows you two or three options, or seems to consistently steer toward one carrier regardless of your needs, that’s worth questioning
A Medicare Supplement plan is one of the most important financial decisions of your retirement. And the company you choose matters as much as the plan letter. The good news is that you don’t have to guess. Three free tools — AM Best, the NAIC Complaint Index, and rate increase history from an independent broker — give you everything you need to make a truly informed decision. The checklist is simple:
- A- or better on AM Best — confirms the company has the financial strength to honor its promise for the long term
- Below 1.0 on NAIC — confirms the company treats its policyholders well day to day
- Stable, consistent rate increases — confirms the company prices responsibly and won’t blindside you with a 20% spike in year four
Get all three, and you’re making a decision with your eyes open. If you’d like help running this research for the carriers available in your area — or just want someone to walk you through it — I’m happy to do that at no cost. With 18+ years of Medicare-only experience and relationships with 40+ carriers, this is exactly the kind of analysis I do with every client I work with.
Call 631-358-5793 or visit paulbinsurance.com to schedule your free consultation.
Paul Barrett is the founder and Principal Agent of The Modern Medicare Agency, a Medicare-only independent brokerage based in Melville, NY. With 18+ years of Medicare-exclusive experience, licensure in 34 states, and relationships with 40+ carriers, Paul has helped 5,000+ clients navigate Medicare with clarity and confidence. He is the author of Medicare Mastery Unlocked.
paulbinsurance.com | 631-358-5793 | medicare@paulbinsurance.com





